BiddieVariety
One moment
Vol. VIAbout
A real person who drives out every week.
I’m Dammy. I started BiddieVariety in 2023 out of Brunswick, Maryland because my family and friends in Lagos kept asking me to ship them the same US brands that a mailbox-forwarder can’t actually source. Three years in, I’m still the one who goes to the outlet. That’s the service.
Why I started this
The friends-and-family problem.
Every few weeks a cousin would text me from Abuja asking for Carter’s onesies or a Momcozy pump. The forwarding services wanted them to do the shopping, navigate US returns in a 48-hour window, and still pay $4.50/lb to ship. Boutique owners wanted bulk Nike Kids and couldn’t find a trustworthy supplier. So I made it a business. I handle the sourcing. You handle your life.
What we are not
A mailbox with a website.
Global Shopaholics, Heroshe, MyUS, Shipito — they’re fine at what they do. They give you a US shipping address. You still drive the transaction. BiddieVariety is the opposite: we take your list and turn it into product on your doorstep. One service fee. Real photos. No clearance surprises.
How I run it
The same four numbers every week.
Mon–Fri
Outlet runs
Marshalls, Target, Nike, outlets
Monday
Ships out
Air cargo to Nigeria and Ghana
7–10
Days to doorstep
Including customs clearance
15%
Flat service fee
20% for business accounts
Timeline
Three years of outlet runs.
2023
Started in my own garage.
First customers were cousins in Lagos. BiddieVariety LLC registered in Maryland. No storefront, no inventory, just me and a packing table.
2024
Figured out the workflow.
Locked in the weekday outlet runs, Monday cargo rhythm. Built the quote-first process after too many "it was more expensive at the register" conversations.
2025
Opened to boutiques.
Boutique owners in Lagos and Port Harcourt started asking for weekly restocks of Nike Kids, Polo, Carter’s. Rolled out business accounts with 20% fee and wholesale volume support.
2026
Now.
Platform launch — live shopping sessions on WhatsApp, VIP Concierge membership for weekly buyers, editorial order tracking, automatic quote reminders. Still the same premise. Still me at the outlet.
In their words
BiddieVariety is how our boutique keeps stocking Nike Kids and Polo at prices our customers actually pay. Our margins went from 15% to 40%.
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